Choose Usability over Complexity

Keurig Coffee Maker
Keurig Machine found on The Gadget Flow

I start each day with a cup of coffee.

The process is the same — I choose a mug, fill my Keurig machine with water, place a k-cup inside, and I hit the start button. I hit the start button having complete trust that I’ll have a steaming cup of joe in a few minutes, because that’s just what a Keurig machine does.